News: Category - Extra Fun Stuff
Jumbo Muffins always in Bloom
(Thursday, December 1, 2005)
A 3-D billboard was erected above Highway 150 in Mooresville, N.C. promoting the opening of supermarket chain
Bloom. The ad shows a giant baking tin filled with six "muffins" and the headline "Jumbo Muffins always in Bloom." Here's where the campaign gets fun. Three days after the billboard went up, a Kia, purchased for $300, was parked in the lot of the gas station below the sign. A "For Sale" sign asking $1000 drew seven inquiries over the next 10 days (a voice mail said the seller was on vacation). Then on September 17, a crane removed one muffin and placed it on top of the Kia, which was then reshaped courtesy of a one-ton wrecking ball. Commuters called news outlets--and even went to Bloom to report a problem with its outdoor ad.
Boone/Oakley, Charlotte, created this ingenious campaign that's an extension of a print, outdoor and direct mail campaign.
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