News
|
News: Category - Upcoming Events AAF Lincoln February Luncheon - What Story is your Brand Telling? Using Archetypes to Build your Brand :: Fritz Grutzner :: Brandgarten ::(Monday, February 1, 2010) AAF Lincoln presents...----------------------------------------------------------------------- AAF Lincoln February Luncheon - What Story is your Brand Telling? Using Archetypes to Build your Brand :: Fritz Grutzner :: Brandgarten :: ----------------------------------------------------------------------- Date(s): February 17, 2010 (Wednesday) Time: 11:30 AM to 1:00 PM Location: Embassy Suites Hotel - 1040 P Street Cost: $16 Students, $18 Members, $23 Non-Members RSVP: February 12, 2010 (Friday)  Fritz Grutzner :: What Story is your Brand Telling? Using Archetypes to Build your Brand In September, 2009, The New York Times Magazine ran a cover article highlighting the publication of CG Jung's Red Book, calling it "The Holy Grail of the Unconscious." This book formed the foundation of Jung's work on "archetypes," which can be thought of as universally shared ideas or stories that form the content of our collective unconscious. Fritz Grutzner, president of the brand strategy firm Brandgarten, has been using Jungian archetypes to successfully build strong brand stories for nearly a decade. He will demonstrate how to use archetypes as a profound yet practical tool to build a brand's strategy and help you discover and tell your brand's most compelling story. About Grutzner Fritz Grutzner is president and founder of Brandgarten, a brand strategy firm that helps companies discover and tell their most compelling brand story. He has over 20 years of experience building winning brands in the US and abroad for companies like Johnson & Johnson, Eli Lilly, and Oscar Mayer. Prior to founding Brandgarten, Fritz was Vice President of Marketing for Johnson & Johnson's baby products, where he learned that the most effective brand messages were those told in the form of stories. He started Brandgarten to share the power of emotional branding and storytelling with organizations of all sizes. Fritz has an MA in Germanic Philology from the University of Wisconsin and an MBA from Thunderbird School of Global Management. He is co-author of McGraw-Hill's Tips and Traps for Marketing your Business and conducts brand strategy and marketing training in the US and abroad for Johnson & Johnson and other global players. He lives in Madison, Wisconsin with his wife, three daughters and a dog named Lucky. He can be reached at fgrutzner@brandgarten.com.   For more information or to make your reservation, e-mail info@aaflincoln.org. All no-shows will be billed. For More Information Contact: Paul & Stephanie Jarrett Programs Co-Chairs programs@aaflincoln.org |
||||
|
||||