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News: Category - Minority Report Minority Report(Monday, March 1, 2010) When I first started as Cultural Diversity chair this year, I plotted ways to come up with interesting articles on Hispanics, African-Americans, etc. and how the advertising industry relates to these cultural groups. Those articles are important, but then another AAF Lincoln board member reminded me that diversity can mean much more than ethnic diversity. I felt a bit ashamed that I hadn't thought from that angle. So in my search for relevant and informative articles on Gay Lesbian Bisexual Trasngender marketing, I discovered that many others are also missing this angle. While many GLBT advocacy groups tout their own statistics on purchasing power, buying habits, etc., it seems few mainstream research groups are studying this issue regularly, or if they are, the results are proprietary or related to only one type of consumer product (alcoholic beverages, for example). I did find a few relevant and recent studies, including this PDF in Advertising Age. |
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